©MonZaeMon™ 69 - If you want to increase your chances of making money from your blog,
then learning a few tricks on how to optimize your Google Adsense will
go a long way. Whatever the blog is currently earning for you, you can
increase that to some extent through experimenting in a number of ways.
Use High CPC Rate Keywords
The cost per click (CPC) rate potential for different keywords usually
varies. It helps to do a good research and determine which keywords are
of high value with the least completion. There are industries
in which advertisers can pay as much as $10 and in others where they
would pay $2 or less. It all depends on the value of what is being
advertised. So if you target high value keywords, you will increase the
chances of getting high income from adsense provided that you maintain a
good traffic flow.
Customize Your Ads
When monetizing your blog by creating Adsense ad units, you will have a
number of options for customization. Even after creating the ad units,
you can always go back to customize them further to optimize their
performance. You can select different styles, colors and sizes of the ad
units. The most important trick here is to match the style and colors
of the ads to those of your blog. The links should look the same way as
other internal links but you can make them bold to catch the eye. The
other text on the ads should match the page text color. This gives the
impression that the ads are part of your content.
Choose Ad Placement Carefully
The ads placement is a very important choice to make depending on the
size of the Adsense ad units you create. The 728×90 leaderboard ad units
can appear across above your blog posts while the 160×600 skyscrapers
can appear either to the right or the left size of your blog posts. If
you want to achieve success in making money from your blog, the ads should be at locations where visitors would not fail to notice them.
Choose Between Image and Text Ads
Depending on what content you have in your blog, you can select either
to have more of image ads or text ads. With some topics, each of these
ads can perform better than the other. If your topic is about digital
photo services and media, you can make use of image ads more than text
ads and perhaps will make more Adsense money.
Track Ads Performance
Optimization of Google Adsense ads can’t be complete without
continuously tracking the performance and making any necessary changes
along the way. For better tracking using the Google Adsense stats that
are usually provided, you need to create Adsense channels for each ad
unit you have created. You will be able to see which channels are
performing. Better still, integrate Google Adsense with Google Analytics
for advanced performance tracking and goal setting tools all which can
be significant as part of ongoing efforts of monetizing your blog.

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