about Acer

Introduction

Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide.

Mission

Acer’s long-term mission is to break the barriers between people and technology. Our commitment to developing easy-to-use, dependable products that meet our customers’ needs has led to the creation of our
unique Empowering Technology, designed to ensure that our customers receive the full benefit of each and every technological breakthrough. Empowerment through hardware, software and services – that’s the Acer brand promise.

History

• Phase: 1 - 1976-1986: Commercialize microprocessor technology

In its first ten-year stage of development, Acer established a corporate culture based on the founders' firm belief in "the goodness of human nature." This belief was exemplified by the offering of stock to all employees. During this stage in Acer's history, the company significantly contributed to the popularization of computers in Taiwan.

• Phase: 2 - 1987-1995: Establish a leading brand and go global

In 1987, Multitech formally became known as Acer, marking the start of Acer's efforts toward creating a strong brand name. During this second ten-year stage of development, Acer grew extensively and expanded both strategically as well as geographically. The company grew to be ranked 8th largest PC brand in the world.

• Phase: 3 - 1996-2000: Offer fresh technology for everyone, everywhere

During the company's 20th anniversary celebration, the third stage of development was launched, including basic goals for technological innovation and simplification of operations. Top priority was placed on delivering the freshest, most affordable technology for the benefit of consumers worldwide.

• Phase: 4 - 2001-beyond: Transform from manufacturing to services

Since the company's founding in 1976, Acer has evolved from a manufacturing powerhouse to a globally recognized computer brand, marketing world-class IT products and services.

Today

Acer is the EMEA region leader in the notebook sector, holding 18% market share in Q1 2005. Confirming its leadership in the EMEA notebook market, Acer ranks first in 13 countries: Italy, Spain, Austria, Holland, Switzerland, the Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary and the Slovakian Republic.
Acer’s product range includes PC notebooks and Desktops, servers and storage systems, monitors, peripheral devices, digital devices, LCD TVs and e-business solutions for business, Government, Education and home users. Acer employs 5,400 people throughout the world and has created a consolidated sales and service network in more than 100 countries. Revenues reached US $7 billion in 2004.

Awards

Acer TravelMate 8200 and 5-Series LCD monitors win the 2006 iF Design awards

TravelMate 8200 and 5-Series (AL1751/AL1951/AL2051W) LCD monitors have won the 2006 iF (International Forum) awards for product design. The iF seal of design excellence has become a symbol for superior quality and developed into a trend-setting design competition over the past five decades.

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Acer Gets the "Gold" Computer SuperBrand in Asia for seventh consecutive year

In the 2005 Reader's Digest SuperBrand survey, Acer was named Asia's computer SuperBrand Gold winner for the seventh consecutive year. Asia's consumers were asked to name their preferred brands in numerous categories ranging from luxury goods to everyday necessities. These brands were rated quantitatively and qualitatively and the very top-performing brands were awarded Gold SuperBrand status. Acer also received top rankings in Hong Kong , Malaysia , Thailand and Taiwan.

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Acer TravelMate 3000 wins coveted Red Dot award for product design

Acer's TravelMate 3000 notebook PC has won one of the world's most sought-after design awards -- the Red Dot -- for superior design quality. The award was presented by the Design Zentrum Nordrhein Westfalen of Germany and is a testament of the global recognition of Acer's high quality and customer-centric products.

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iF Design Award: A trademark for outstanding industrial design

Acer's AL2032 W LCD monitor is a winner of the 2005 iF design (International Forum Design) awards; as one of the best-known design contests in the world, the iF design award has become a prestigious trademark for outstanding design, and a symbol of a company's commitment to innovation

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Red Dot Award: World-class German design institute commends the AL1731 LCD

Acer's AL1731 LCD monitor has won the prestigious Red Dot award that represents one of the most coveted quality marks for excellence in design around the world. Noted for its streamlined design and user-centric interface, the AL1731 LCD is a winner in the 2004 Product Design - Media and Home Electronics category. Acer is honored to receive this recognition for design capability; IT innovations that humanize technology and enhance the quality of life, and thus break the barriers between people and technology, is Acer's long-term mission.

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President Chen Honors Acer with Gold and Silver National Awards of Excellence June 2001

Aer brings home one gold and four silver awards at the prestigious 2001 National Awards of Excellence ceremony, managed by the China External Trade Development Council (CETRA), Taiwan's foremost trade promotion organization. The annual awards program is designed to honor the most innovative and competitive Taiwan-made products. Acer products collected four of 21 silver awards, and one of nine gold awards this time around, bringing its impressive collection of Taiwan's premier prizes to a total of 18 (12 silver, 6 gold) over the last nine consecutive years. The gold awards were presented by Republic of China President Chen Shui-bian, who bestowed the coveted trophy upon Acer's unique flat panel desktop PC, the Veriton FP2.

source : http://www.shopacer.co.uk/sitepage/about_acer.html